Born to Rock Protein Cookie hero
Protein Cookie studio angle
Protein Cookie at a coffee shop
Protein Cookie on a road trip
Protein Cookie macro
Protein Cookie in hand
Protein Cookie 12-count lineup
Born to Rock Protein Cookie hero
Protein Cookie studio angle
Protein Cookie at a coffee shop
Protein Cookie on a road trip
Protein Cookie macro
Protein Cookie in hand
Protein Cookie 12-count lineup
Born to Rock Protein Cookie hero
Protein Cookie studio angle
Protein Cookie at a coffee shop
Protein Cookie on a road trip
Protein Cookie macro
Protein Cookie in hand
Protein Cookie 12-count lineup
Born to Rock Protein Cookie hero
Protein Cookie studio angle
Protein Cookie at a coffee shop
Protein Cookie on a road trip
Protein Cookie macro
Protein Cookie in hand
Protein Cookie 12-count lineup
Cancel anytime before shipping — full refund
Numbered first run — only 100 made
Play mode by day, rock lullabies at night

🎸 Built for Play. Tuned for Sleep.

Born to Rock PROTEIN COOKIE — First Run (Reserve · $0 Today)

$26.99
✓An activity gym AND a sleep aid in one — play mode and wind-down mode
✓Five hanging toys: guitar, drum, mic, star, and soft book
✓Electronic kick-piano — every kick lights a key and plays a note
✓Gentle rock lullabies and soft guitar solos for tuck-in time
✓ $0 charged until it ships ✓ Secure checkout ✓ Only 100 — first come, first served
★ FIRST RUN — FREE WITH YOUR RESERVATION ★
🏅
Numbered First Run star badge
your number of the first 100
Every First Run gym carries its own number — yours is never reused.
⌄
🎨
Born To Rock sticker sheet
included in the box
A full Born To Rock sticker sheet ships with every First Run order.
⌄
🏛️
Your name in the Founders credits
you're not a customer, you're a founding family
Listed in the Born To Rock Founders credits.
⌄
This is a Pre-Order — Here’s Exactly What That Means +
This is a pre-order. The first run ships when manufacturing completes — we'll email you every production update, and you can cancel for a full refund any time before your gym ships. Limited first run of 100. When it's gone, it's gone.
What comes with it? +
The round quilted play mat, two arched canopy bars, five hanging toys (guitar, drum, mic, star, and soft book), the tummy-time pillow, and the electronic kick-piano. No app, no screen — everything happens on the mat.
When does it ship? +
This is the First Run pre-order. We email every production milestone, and you can cancel for a full refund any time before your gym ships.
How does the music work? +
Two modes. Play mode: sounds respond to your baby — kicks light the piano keys and play notes, and the hanging toys rattle and chime. Wind-down mode: the gym shifts to gentle rock lullabies and soft guitar solos to ease your little one toward sleep.
What makes the First Run special? +
A numbered First Run star badge, a Born To Rock sticker sheet in the box, and your name in the Founders credits. Only available in the first run of 100.
Born to Rock Protein Cookie hero
Born to Rock PROTEIN COOKIE — First Run (Reserve · $0 Today)
$26.99
$0
charged today — reserve now, pay only when it ships
15g
protein · 1g sugar per cookie
12
soft & chewy cookies

Remember when dessert meant blowing the whole day?

A real, soft chocolate-chip cookie with 15 grams of protein — dessert that stays in your life.

The Vending Machine
The Vending Machine
The Purple Wrapper
The Purple Wrapper

Why People Are Obsessed

A Real Cookie With 15 Grams of Protein
A Real Cookie With 15 Grams of Protein
Protein Cookie — core mechanic. Final copy: angles file, benefit 1.
15g Protein · 1g Sugar · Soft and Chewy
15g Protein · 1g Sugar · Soft and Chewy
Protein Cookie — macros. Final copy: angles file, benefit 2.
Dessert That Stays in Your Life
Dessert That Stays in Your Life
Protein Cookie — dessert fix. Final copy: angles file, benefit 3.
Enjoy the Cookie, Keep the Abs
Enjoy the Cookie, Keep the Abs
Protein Cookie — guilt-free. Final copy: angles file, benefit 4.
Black Coffee's Perfect Partner
Black Coffee's Perfect Partner
Protein Cookie — coffee pair. Final copy: angles file, benefit 5.
Soft-Baked Fuel for Long Days
Soft-Baked Fuel for Long Days
Protein Cookie — on the road. Final copy: angles file, benefit 6.

How It Works

1
Unwrap
Soft-baked, chocolate chips showing.
2
Enjoy
Warm it ten seconds if you're fancy.
3
Zero Regret
15g protein, 1g sugar. Done.

Everything Inside the Protein Cookie

15g Protein
In a real cookie.
1g Sugar
Dessert without the damage.
Soft & Chewy
Never dry, never chalky.
Coffee's Partner
Black coffee's best friend.
Nursery-Showpiece Design
Matte black, amber sunburst, and gold with the star motif.
Volume-Limited Sound
Tuned to gentle, nursery-safe listening levels.
Two Modes in One
Play mode by day, wind-down mode at night.
Child-Safe Materials
Soft, baby-safe fabrics made for ages 0-12 months.
First Production Run

Reserve Yours for $0 Today

The first run of Born to Rock PROTEIN COOKIE (12 cookies · Chocolate Chip, $26.99) is limited. Reserve now for $0 — you pay only when it ships, and you can cancel free anytime before then. First-run price locks for life on subscription.

First-Run Price Locked
Your price never goes up on subscription.
$0 Until It Ships
No charge today. Cancel free before shipping.
30-Day Returns
After delivery, no questions.
Name in the Founders Credits
Listed in the Born To Rock Founders credits.
Reserve — $0 Today

Protein Cookie vs. The Usual Stuff

Born to Rock
The Usual Stuff
Protein
15g
2g in a normal cookie
Sugar
1g
19g
Texture
Soft & chewy
Chalk puck
Guilt
None
All of it
Hanging toys
Guitar, drum, mic, star, soft book
Generic rings and rattles
Availability
Numbered first run of 100
Mass-produced year-round

Treat yourself like you mean it. 🤘

The first run is limited — reserve your Protein Cookie before it's gone.

Reserve — $0 Today
$0 today · pay only when it ships · cancel free before shipping

Get First Access

Reserve the Born to Rock Protein Cookie for $0 today, pay only when it ships, and cancel free anytime before then.

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