Born to Rock Protein Bar hero
Protein Bar studio angle
Protein Bar gym mat
Protein Bar jacket pocket
Protein Bar macro
Protein Bar in hand
Protein Bar 12-count lineup
Born to Rock Protein Bar hero
Protein Bar studio angle
Protein Bar gym mat
Protein Bar jacket pocket
Protein Bar macro
Protein Bar in hand
Protein Bar 12-count lineup
Born to Rock Protein Bar hero
Protein Bar studio angle
Protein Bar gym mat
Protein Bar jacket pocket
Protein Bar macro
Protein Bar in hand
Protein Bar 12-count lineup
Born to Rock Protein Bar hero
Protein Bar studio angle
Protein Bar gym mat
Protein Bar jacket pocket
Protein Bar macro
Protein Bar in hand
Protein Bar 12-count lineup
Cancel anytime before shipping — full refund
Numbered first run — only 100 made
Play mode by day, rock lullabies at night

🎸 Built for Play. Tuned for Sleep.

Born to Rock PROTEIN BAR — First Run (Reserve · $0 Today)

$27.99
✓An activity gym AND a sleep aid in one — play mode and wind-down mode
✓Five hanging toys: guitar, drum, mic, star, and soft book
✓Electronic kick-piano — every kick lights a key and plays a note
✓Gentle rock lullabies and soft guitar solos for tuck-in time
✓ $0 charged until it ships ✓ Secure checkout ✓ Only 100 — first come, first served
★ FIRST RUN — FREE WITH YOUR RESERVATION ★
🏅
Numbered First Run star badge
your number of the first 100
Every First Run gym carries its own number — yours is never reused.
⌄
🎨
Born To Rock sticker sheet
included in the box
A full Born To Rock sticker sheet ships with every First Run order.
⌄
🏛️
Your name in the Founders credits
you're not a customer, you're a founding family
Listed in the Born To Rock Founders credits.
⌄
This is a Pre-Order — Here’s Exactly What That Means +
This is a pre-order. The first run ships when manufacturing completes — we'll email you every production update, and you can cancel for a full refund any time before your gym ships. Limited first run of 100. When it's gone, it's gone.
What comes with it? +
The round quilted play mat, two arched canopy bars, five hanging toys (guitar, drum, mic, star, and soft book), the tummy-time pillow, and the electronic kick-piano. No app, no screen — everything happens on the mat.
When does it ship? +
This is the First Run pre-order. We email every production milestone, and you can cancel for a full refund any time before your gym ships.
How does the music work? +
Two modes. Play mode: sounds respond to your baby — kicks light the piano keys and play notes, and the hanging toys rattle and chime. Wind-down mode: the gym shifts to gentle rock lullabies and soft guitar solos to ease your little one toward sleep.
What makes the First Run special? +
A numbered First Run star badge, a Born To Rock sticker sheet in the box, and your name in the Founders credits. Only available in the first run of 100.
Born to Rock Protein Bar hero
Born to Rock PROTEIN BAR — First Run (Reserve · $0 Today)
$27.99
$0
charged today — reserve now, pay only when it ships
21g
protein · 4g net carbs · 1g sugar
12
bars per box

Remember choosing between macros and something that tastes good?

21 grams of protein that eats like a cheat — cookie dough that fits any diet and makes the gym bag look cooler.

Candy in Disguise
Candy in Disguise
Real Macros
Real Macros

Why People Are Obsessed

21 Grams of Protein That Eats Like a Cheat
21 Grams of Protein That Eats Like a Cheat
Protein Bar — core mechanic. Final copy: angles file, benefit 1.
21g Protein · 4g Net Carbs · 1g Sugar
21g Protein · 4g Net Carbs · 1g Sugar
Protein Bar — macros. Final copy: angles file, benefit 2.
Kills the Candy Craving Without the Sugar
Kills the Candy Craving Without the Sugar
Protein Bar — craving killer. Final copy: angles file, benefit 3.
Glovebox, Gym Bag, Backpack — It Lives Everywhere
Glovebox, Gym Bag, Backpack — It Lives Everywhere
Protein Bar — anywhere fuel. Final copy: angles file, benefit 4.
The Reward Your Workout Asked For
The Reward Your Workout Asked For
Protein Bar — post workout. Final copy: angles file, benefit 5.
Cookie Dough That Pulls Its Weight
Cookie Dough That Pulls Its Weight
Protein Bar — taste. Final copy: angles file, benefit 6.

How It Works

1
Tear
The purple wrapper — gym bag, glovebox, backpack.
2
Bite
Cookie dough that pulls its weight.
3
Build
Fuel for people building something.

Everything Inside the Protein Bar

21g Protein
The real number.
1g Sugar
Kills the craving without it.
4g Net Carbs
Fits any diet.
Gluten-Free
No junk fillers.
Nursery-Showpiece Design
Matte black, amber sunburst, and gold with the star motif.
Volume-Limited Sound
Tuned to gentle, nursery-safe listening levels.
Two Modes in One
Play mode by day, wind-down mode at night.
Child-Safe Materials
Soft, baby-safe fabrics made for ages 0-12 months.
First Production Run

Reserve Yours for $0 Today

The first run of Born to Rock PROTEIN BAR (12 bars · Choc Chip Cookie Dough, $27.99) is limited. Reserve now for $0 — you pay only when it ships, and you can cancel free anytime before then. First-run price locks for life on subscription.

First-Run Price Locked
Your price never goes up on subscription.
$0 Until It Ships
No charge today. Cancel free before shipping.
30-Day Returns
After delivery, no questions.
Name in the Founders Credits
Listed in the Born To Rock Founders credits.
Reserve — $0 Today

Protein Bar vs. The Usual Stuff

Born to Rock
The Usual Stuff
Protein
21g
10g in the candy bars
Sugar
1g
20g+
Wrapper
Purple & gold
Brown and boring
Craving
Handled
Fed and angry
Hanging toys
Guitar, drum, mic, star, soft book
Generic rings and rattles
Availability
Numbered first run of 100
Mass-produced year-round

Fuel for people building something. 🤘

The first run is limited — reserve your Protein Bar before it's gone.

Reserve — $0 Today
$0 today · pay only when it ships · cancel free before shipping

Get First Access

Reserve the Born to Rock Protein Bar for $0 today, pay only when it ships, and cancel free anytime before then.

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