Cancel anytime before shipping — full refund
Numbered first run — only 100 made
Play mode by day, rock lullabies at night

🎸 Built for Play. Tuned for Sleep.

Born to Rock FITNESS ENERGY — First Run (Reserve · $0 Today)

Regular price $19.99
An activity gym AND a sleep aid in one — play mode and wind-down mode
Five hanging toys: guitar, drum, mic, star, and soft book
Electronic kick-piano — every kick lights a key and plays a note
Gentle rock lullabies and soft guitar solos for tuck-in time
$0 charged until it ships Secure checkout Only 100 — first come, first served
★ FIRST RUN — FREE WITH YOUR RESERVATION ★
🏅
Numbered First Run star badge
your number of the first 100
Every First Run gym carries its own number — yours is never reused.
🎨
Born To Rock sticker sheet
included in the box
A full Born To Rock sticker sheet ships with every First Run order.
🏛️
Your name in the Founders credits
you're not a customer, you're a founding family
Listed in the Born To Rock Founders credits.
This is a Pre-Order — Here’s Exactly What That Means +
This is a pre-order. The first run ships when manufacturing completes — we'll email you every production update, and you can cancel for a full refund any time before your gym ships. Limited first run of 100. When it's gone, it's gone.
What comes with it? +
The round quilted play mat, two arched canopy bars, five hanging toys (guitar, drum, mic, star, and soft book), the tummy-time pillow, and the electronic kick-piano. No app, no screen — everything happens on the mat.
When does it ship? +
This is the First Run pre-order. We email every production milestone, and you can cancel for a full refund any time before your gym ships.
How does the music work? +
Two modes. Play mode: sounds respond to your baby — kicks light the piano keys and play notes, and the hanging toys rattle and chime. Wind-down mode: the gym shifts to gentle rock lullabies and soft guitar solos to ease your little one toward sleep.
What makes the First Run special? +
A numbered First Run star badge, a Born To Rock sticker sheet in the box, and your name in the Founders credits. Only available in the first run of 100.
Born to Rock Fitness Energy 12-pack hero
Born to Rock FITNESS ENERGY — First Run (Reserve · $0 Today)
Regular price $19.99
$0
charged today — reserve now, pay only when it ships
0g
sugar · 7 vitamins & minerals
200mg
caffeine · sparkling orange

Remember when energy drinks fought your healthy life?

Clean sparkling energy that fits the way you already eat — zero sugar, seven vitamins, and a can that looks as good as you feel.

Sugar Bombs
Sugar Bombs
Clean Energy
Clean Energy

Why People Are Obsessed

Clean Energy That Actually Tastes Like a Party
Clean Energy That Actually Tastes Like a Party
Fitness Energy — core mechanic. Final copy: angles file, benefit 1.
Zero Sugar. Seven Vitamins. All Confidence.
Zero Sugar. Seven Vitamins. All Confidence.
Fitness Energy — zero sugar. Final copy: angles file, benefit 2.
The Kickstart Your Workout Deserves
The Kickstart Your Workout Deserves
Fitness Energy — pre-workout. Final copy: angles file, benefit 3.
Confidence, Carbonated
Confidence, Carbonated
Fitness Energy — inner rockstar. Final copy: angles file, benefit 4.
A Can That Looks as Loud as You Feel
A Can That Looks as Loud as You Feel
Fitness Energy — the can. Final copy: angles file, benefit 5.
Everyday Energy That Makes You Feel Unstoppable
Everyday Energy That Makes You Feel Unstoppable
Fitness Energy — daily driver. Final copy: angles file, benefit 6.

How It Works

1
Chill
Cold can from the fridge — sparkling orange, ice cold.
2
Crack
Open it on the way to the gym or the desk.
3
Perform
Dialed in by your first set — no jitters, no crash.

Everything Inside the Fitness Energy

Zero Sugar
Keep the fizz, skip the guilt.
7 Vitamins & Minerals
Label-readers welcome.
200mg Caffeine
The pre-workout sweet spot.
Sparkling Orange
Tastes like a celebration.
Nursery-Showpiece Design
Matte black, amber sunburst, and gold with the star motif.
Volume-Limited Sound
Tuned to gentle, nursery-safe listening levels.
Two Modes in One
Play mode by day, wind-down mode at night.
Child-Safe Materials
Soft, baby-safe fabrics made for ages 0-12 months.
First Production Run

Reserve Yours for $0 Today

The first run of Born to Rock FITNESS ENERGY (12-pack · 12 fl oz, $19.99) is limited. Reserve now for $0 — you pay only when it ships, and you can cancel free anytime before then. First-run price locks for life on subscription.

First-Run Price Locked
Your price never goes up on subscription.
$0 Until It Ships
No charge today. Cancel free before shipping.
30-Day Returns
After delivery, no questions.
Name in the Founders Credits
Listed in the Born To Rock Founders credits.
Reserve — $0 Today

Fitness Energy vs. The Usual Stuff

Born to Rock
The Usual Stuff
Sugar
0g
27g+ in the sugary cans
Vitamins
7 vitamins & minerals
None
Crash
Clean climb, soft landing
Spike and collapse
Can
Purple & gold, main character
Another silver can in the row
Hanging toys
Guitar, drum, mic, star, soft book
Generic rings and rattles
Availability
Numbered first run of 100
Mass-produced year-round

Clean energy for a strong, confident life. 🤘

The first run is limited — reserve your Fitness Energy before it's gone.

Reserve — $0 Today
$0 today · pay only when it ships · cancel free before shipping

Get First Access

Reserve the Born to Rock Fitness Energy for $0 today, pay only when it ships, and cancel free anytime before then.

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